Welcome to Zephyr’s Adjusted Risk Podcast with Ryan Nauman. In this episode, Ryan talks with Chris Sullivan, President at Craft & Capital, about the importance of authentic thought leadership creation in investment management. They discuss the significance of tailored thought leadership, personal branding, and overcoming common obstacles in content creation. The episode also highlights the role of social media, AI in content creation, and the integration of PR with thought leadership. Tune in for actionable insights on how to effectively connect with your audience and enhance your firm’s brand through meaningful content.
Learn more about Zephyr here.
Learn more about Craft & Capital here.
00:00 Introduction and Welcome
01:05 Guest Introduction: Chris Sullivan
01:39 Craft & Capital: Background and Expertise
03:09 The Importance of Content and Thought Leadership
05:15 Personalizing Content and Thought Leadership
05:55 Defining Your Audience and Differentiation
08:18 Human Connection in Content
16:40 Choosing the Right Content Medium
20:45 Commitment to Thought Leadership
23:20 Leveraging Social Media Platforms
31:43 AI in Content Creation
36:33 The Role of PR in Thought Leadership
40:38 Personal Brand vs. Company Brand
44:09 Conclusion and Contact Information
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