A Big Beauty Company Wants to Sell Value This Season. Investors Are Selling the Stock.
Key Takeaways E.l.f Beauty, which prices 75% of its products under $10, says consumers tend to maintain their self-care routines during times of uncertainty. For now, however, investors are dumping the shares after the company’s full-year revenue outlook came in lower than expected. A big beauty brand thinks uncertain consumers won’t abandon their self-care routines […]
A Big Beauty Company Wants to Sell Value This Season. Investors Are Selling the Stock. Read More »





